One of Snow's neighbouring Jamaican families, the Browns, first introduced the teenager to reggae and began calling him "Snow" and "Snow White". Origin of stage name Īs the government of Prime Minister Pierre Trudeau continued reforming immigration policies, instituting social reforms, and promoting multiculturalism in Canada, a larger influx of Jamaicans immigrated into the Greater Toronto Area. In Japan, Snow received the Recording Industry Association of Japan's 1994 Gold Disc Award for Best New Artist. A second single, "Girl I've Been Hurt", reached Number 19 on the Hot 100. "Informer" has been recorded twice in the Guinness Book of World Records as the best selling reggae single in US history, as well as the highest charting reggae single in history. The album sold over 8 million records worldwide, with the "Informer" single remaining number 1 on the American Billboard charts for seven consecutive weeks. Shan, and Edmond Leary, became a chart-topping hit. Upon his release from prison, Snow's first single " Informer", written by Snow, M.C. Shan, David Eng, Steve Salem, and Marvin Prince promoted the recordings. While Snow served prison time for an attempted murder charge, M.C.
Snow eventually signed a contract to record on their Motorjam/ Elektra record label and in 1993 released his debut album 12 Inches of Snow. Shan then invited Snow to New York and introduced him to music producers, David Eng and Steve Salem. While on a trip to New York City, Prince mentioned Snow to rap star M.C. For the next few years, they practiced in Prince's basement with Snow providing vocals and Prince playing records.
In 1988, Jamaican-born DJ Marvin Prince witnessed O'Brien deejaying at a party and the two quickly became friends. Growing up in a diverse neighbourhood, O'Brien blended dancehall and reggae with rock and popular music to create his own unique style of music.
For much of his childhood, he lived in the Allenbury Gardens public housing project, and at the age of 17 he moved to Ajax, Ontario. Snow was born and raised in the North York district of Toronto, Ontario.
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